Site Promotion Training Perth

PREREQUISITES:  Understanding of:

1. MS Windows operating system

2. PC systems including 2 button mouse.

3. Email and the World Wide Web. (eg completion of TAFE's Internet Hands On course.)

OUTCOMES:

1. Improve search engine ranking.

2. Increase links to your site/s from other sites.

3. Statistical Analysis of visitors to your site.

4. Keeping visitors at your site

5. Improve returning visitor rate.

6. Getting visitors to buy or use good / services from your site.

7. Improved understanding of various Internet Marketing strategies listed below.  There is not enough time in this 16 hour course to go in depth in all areas below.  For example Forms to database is detailed and varies in complexity depending on such things as whether your host web server has MS FrontPage server extensions.

8. How to entice subscribers to subscribe (opt-in) to your online magazine (ezine)

You'll learn how to:

Build a web page profile:

• Page title

• Keywords meta tag

• Description meta tag

• Alt image tags

• Other important tags

Automated submission of your organisation profile just built, to over 700,000 search engines.
Search engine submission rules to prevent "spamming"

Semi-automated submission of organisation's profile to approximately 30 search engines via a web based submission site.

Ranking and ranking reports.  ie automated testing to a depth of 50 or 100 hits of where your submitted URL is ranked.

Browser compatibility issues.

Submission reports generation.

Search engines

1. Types, Differences (many)

2. How they index.

   1. Title

   2. Keywords

   3. Text on page, Proportional relevance to total text and placement on page.

   4. Description

   5. $s paid to search engine.

   6. Category 

3. B2B sites

4. Search techniques.

Gateway pages.

Alt text (strategic keywords) in image <<<< Is it really a full-stop ...

Page analysis and reports: online and offline

Email marketing:

1. Sending formatted html mail from Frontpage

2. Sending formatted html mail from Outlook including preformatted signature with links to your site.

3. Standard email requesting exchange of site links.

4. Bulk (getting millions of address) (how to be a loathed spammer)

5. Newsletters
   

Types of Ad:

• Banners and linked animated gifs

• Buttons

• Logolinks

• Sponsorship

Reasons for Advertising on the Net.

• Branding

• Direct Marketing

• Customer Service

• Online sales

• Market Research

• Cross Promotions

Costs

CLIENT INFORMATION CAPTURE AND ANALYSIS:

1. Hit Reporting: Detailed statistical analysis of activity at your site. Eg WebTrends detailed graphs and detailed text covering information such as:

   1. Times & dates

   2. Browser and Operating systems used

   3. Country

   4. Most referred URL

   5. Most and least viewed pages

   6. etc.

2. Forms to Email

3. Forms to Databases.

Downloading files from your site.

Cookies.

Various levels of e-commerce implementation.

Traditional marketing (eg bumper stickers) with link to your site.

Terms and Definitions

STUDENT PREREQUISITES
        Understanding of Windows and PCs
Useful: Understanding digital graphics programs.

ESSENTIAL REQUIREMENTS SUPPLIED BY THIS INSTITUTE:
        PCs
        AddWeb software
        1 floppy disk per student
        MS FrontPage.
        Photocopied and bound student manual.
        Outlook
        Adobe Graphics editor (Photoshop) for making banners."Extensis" plug-in for Photoshop

 
Copyright WebWeavers 1999