Our logo displays the various landscapes of the rural and remote areas, ranging from the blue waves of the coastal regions, the green curves of the hills area and the flatter yellow areas of the rural wheat fields and deserts.
Logo of the Rural and Remote Mental Health
Service
Our logo displays the various landscapes of
the rural and remote areas, ranging from the blue waves of the coastal regions, the green
curves of the hills area and the flatter yellow areas of the rural wheat fields and
deserts.
Rising across this scene in the foreground is the most important element, the human figure. This person is reaching up in a positive, uplifting stance and strives towards the sun, a symbol for health and life.
The text uses a type style that has a balance between the authoritative and friendly, and flows off the area created by the background. The words ‘Rural and Remote’ are in a bigger type size, emphasising that this is the specific client base being serviced.
The overall effect is a logo that represents the Service’s specific clients in a bright, optimistic and forward-looking manner.